Softly, softly with a newsletter

Newsletters can provide an ideal vehicle for keeping in touch with your clients, without any sense of the hard sell.

• Keep your message in front of your clients
• Provide information about new developments
• Explain product details
• Build the client relationship
• Pass on useful background knowledge
• Provide industry and company news
• Profile staff
• Give news of awards and accreditations
• Display client lists, case studies
• Interview clients and include testimonials

You can do it the traditional way with a printed newsletter, which can give the design and print people the chance to show off and may increase the lifespan of your publication. Or instead, consider the benefits of an email newsletter. This lands straight in your clients’ inbox, is cost effective to circulate and is a great way of pushing traffic onto your website. Target audiences can be reached in a fraction of the time involved in a traditional magazine production schedule. Reader feedback is easier and more immediate too.

This entry was posted on 13th May 2009