Which one of your readers are you writing for?

Terry Wogan has at least two listeners. There’s the one whose letter he’s reading, and then there’s the “other listener”.  As a result there is an endearing intimacy about that show, even although it is the most listened-to breakfast show on the airwaves.

So, when you are writing for the web, can you write for that “other listener”, or in our case “other reader”? How well do you know your audience? Do you know who that person is? If you can write for an individual you may be more likely to engage all your readers.

This technique, when you identify an individual to write for,  is called writing for a persona. Many web copywriting techniques are borrowed from other disciplines and this one is no exception. Marketing specialists, journalists and fiction writers all use the idea of a “Persona”.

In my web copywriting training courses we explore more about how to write well for your audience in general and that “other reader” in particular!

This entry was posted on 29th May 2009