Social Media takes over the world

I was at a seminar in Glasgow yesterday hosted by MIN. The hot topic was Social Media and how to use it effectively for business.

Some great examples from Guy at the Carphone Warehouse about how they are using Twitter to deal with customer complaints. Then there was Heather, farmer’s wife and the boss at Wiggly Wigglers, who talked about how she turned a very small business, down a leafly lane in rural England somewhere, into rather a successful one with a bit of a cult following for their podcasts. Not to be outdone, Craig from Whyte and McKay had a great story about a treasure hunt they ran on Twitter while he was at large in the city with a bottle of Whisky in his backpack as the prize for anyone who could find him.

Conclusions from the day? Twitter, Facebook, Podcasting… great tools and as good as the ideas that you can come up with to use them. However, this is not sedate old fashioned marketing and not for the fainthearted. No one is very sure about the results or even about why some things work and other’s don’t. On the other hand, everyone seems convinced about the world takeover.

This entry was posted on 2nd July 2009