Copywriting – make the words connect

articulate… interesting… creative… readable

As specialists in written communication, we work with clients across Scotland to create marketing literature, newsletters, brochures, websites, and technical documents… documents that will successfully deliver your communication strategy.

When writing for the web, we combine strong writing skills with knowledge of Search Engine Optimization techniques, so that your website is found by the Search Engine and appreciated by your target audience. In Scotland, web copywriting is still a fairly new discipline, but its importance is being realised as companies seek to create websites that will bring them business.

Communication is a grass-roots activity in every organisation and it pays to get it right.

• Good, targeted promotional material will lead to company growth
• An effective web presence will establish your company in fresh markets or provide useful services and product information to customers
• Staff newsletters and effective use of intranets aid internal communication
• Impressive company literature will promote a strong corporate image.

The approach we take to writing varies, depending on your type of project. However, many of the same basic principles apply whether the writing is for a company website, a marketing flyer, your organisation’s flagship literature, a case study, a staff newsletter or an annual report. Whatever you need, we have the experience to manage the process from idea to finished article.

To communicate effectively you’ve got to start in the right place. Too many people just open their mouths! At Cygnus Extra we think, plan, write and deliver… and we can take you through the loop.