Training Courses
Writing for the Web
Training for web copywriters and content editors is a proven route to improving style, consistency and effectiveness across large websites. It is also the answer if you need to write the content for your website, you can’t afford a copywriter and you’re not sure where to start.
Half-day and full-day courses in web copywriting are available at beginner and intermediate/advanced levels and are ideal for writers and editors working on corporate websites and intranets. Courses can be tailored to meet your organisation’s requirements. Courses are also available for small businesses. Writing for the web training is available in Edinburgh, Glasgow, across Scotland and further afield.
Plain English
Good clear writing makes it easier for people to understand what you are saying! This one day course provides a practical approach to writing for diverse audiences, using Plain English to create reports, documents, publications and web content that people actually understand.
Learn how to:
- Develop a clear writing style
- Communicate with target audiences
- Avoid jargon
- Use grammar and punctuation well
- Prepare and plan for successful writing
- Cut through muddled thinking to create well structured documents.
Writing for the Public
Clear, well-focussed content makes it easier for people to use public services. This half-day course is designed for council workers and other public sector agencies. It provides a practical approach to writing for the public that is ideal for web content, leaflets, brochures and newsletters.
This course will help council and other public sector staff:
- Communicate effectively with target audiences
- Write in Plain English
- Understand key messages and how to pass them on
- Make the most effective use of the writing skills they have.
This course can be tailored for different public sector and third sector groups.
Report Writing
Simplicity, brevity and clarity are important criteria for all writing and fundamental when it comes to writing reports in a business setting. This course is designed to help writers and editors produce:
- Clear, engaging reports that readers can understand quickly and easily
- Accurate, consistent, readable content that communicates effectively
- Writing that encourages readers to take action.
This whole day workshop is a comprehensive introduction to effective report writing, with plenty of examples and opportunities for you to practise and improve your technique.
Kind things that delegates have said about our courses
“I think this session was exactly right. It gave me all the information I had hoped for and will give me the platform I need to develop these skills further.”
“I came knowing nothing and left with a huge amount of skills. Thank you.”
“Thanks for the energy and enthusiasm you brought to each of the training sessions. It was a pleasure to work with you on this project and I know that very many of my colleagues were extremely appreciative of the quality of the course.”
“Excellent. The tutor was very approachable and clearly knows her stuff, both in terms of the principles and practice.”
“I now feel I have a much better basis for writing for the web and will be more confident in doing so.”
“I expected the workshop to be good, and it was. I found it really useful and will be rewriting the whole site now!”