Is your blog channel generating interest in your products and services? Is it converting readers into customers? Is it helping you develop your reputation? Do you get found in search? Come on this practical blogging course to explore how to plan and write creative, interesting blog content, get it found in search and shared on social media.
Who is it for?
If you plan or write content for a company blog this course is ideal. We’ve created a practical day with a compelling mix of blogging activities, including individual and group tasks. New or experienced, this course is a great way to develop your skills.
Note: this course focuses on planning and writing content for a blog channel to promote a business, organisation or charity. It is not about personal blogging or making income from blogging through advertising.
What will you learn?
Discover how to manage a professional blog channel that will benefit your business. Develop your content strategy, planning and the practical writing skills you need to create effective content. The course covers how to…
- Plan blog content for the long term
- Critique blog content in your sector
- Choose structures and approaches
- Use storytelling techniques
- Always have new blog ideas
- Write relevant, engaging content
- Distribute on social media channels
- Develop your audience
- Sustain momentum
Blogging is an effective and affordable way for companies of all sizes to develop their online presence. Taking time to think, plan and create some distinctive, interesting content will help you to transform your blog and develop your online presence.
You’ll go home with fresh ideas and a piece of blog content drafted and ready to use.