The Clyde Waterfront website was originally developed to promote Scotland’s largest waterfront regeneration project, representing £5 – 6bn of investment along the River Clyde from Glasgow city centre to Dumbarton.
Hilary works in association with Innovation Digital, researching the project content for the website, a key element to the overall value of the site. She contributed news and events and wrote regular content for the monthly email newsletter. The close association with digital branding experts, Innovation Digital ensured a co-ordinated approach to every aspect of web development throughout this long-running project.
Hilary’s involvement with the Clyde Waterfront website began in 2006, when she contributed to the high level content on the main Clyde Waterfront site. Her contribution has grown with the project, which now encompasses a whole family of websites. Clyde Waterfront Education was launched in 2008 and Clyde Waterfront Heritage is the latest addition to the family.
In 2008, the Clyde Waterfront website attracted a major web award. The site was awarded Standard of Excellence status by the Web Marketing Association, scoring highly for its design, ease of use and content in the non-profit section of the awards which are recognised as the premier showcase for website development.
The site continued to go from strength to strength, with monthly visitors to www.clydewaterfront.com reaching the 10,000 mark in March 2009 and continuing to develop with the opening of major attractions such as the Riverside Museum and The SSE Hydro Arena.
In 2014 the Clyde Waterfront project was completed and the website redeveloped to showcase the legacy of this highly successful project.