Collaboration with Glasgow based Innovation Digital has led to some interesting projects in recent years. The team at ID bring the business analysis, the user experience expertise, the design flair, the technical web development expertise, expert SEO knowledge and much more besides. We contribute the words!
The core web copywriting skills really do seem to apply no matter how diverse the subject matter. So, for each and every project, we listen carefully to the brief, take time to understand the audience, take stock of the proposed structure, define the tone of voice for the writing and then get down to business.
Sometimes the project involves writing copy prior to launch. Other times there is an ongoing involvement. Here are just a few of the sites we have written for:
This is a long running collaboration that dates back to 2006. We’ve been writing for the site on a regular basis ever since, contributing news, project information and features. Sometimes we write from scratch, other times it is more about editorial.
The low sodium alternative to regular table salt which is manufactured in East Kilbride. What’s so good about it? It is just as salty as salt is, but only contains a third of the sodium.
The website tells the story of the canals, the history and the heritage. Even more important are the things to do, the events, the places to stay and the information for people out on the water.