Project Description

What we do:

Since 2006 we’ve delivered a digital copywriting course as part of Publishing Scotland’s training programme. Originally known as “Writing for the Web” the course is now called “Digital Writing Skills”.

The difference it makes:

The course is popular with content editors across the publishing sector, but also people working in the third sector, public sector and more commercial roles.

Particular challenges:

The course attracts novices, skilled writers and everyone in between. Pitching the section on Search Engine Optimisation is always a challenge as some delegates have no knowledge or interest while others are experts.


Sustaining this course for over a decade means there is now a wealth of example material gleaned from a period of considerable change in design approach and understanding about how audiences connect with content.


This course has led to some large scale pieces of consultancy work for Cygnus Extra, including working with Scottish Natural Heritage, Creative Scotland, SQA and National Galleries.

About Cygnus Extra:

‘We initially contacted Cygnus about the possibility of running a writing for the web course for us. From the start we were impressed with Hilary’s ability to develop and deliver appropriate training for both public and in-house courses. We have confidence that her courses deliver a combination of best practice and up-to-date knowledge in an engaging way and she is one of our most trusted and popular tutors.’

Joan Lyle, Publishing Scotland

Delegates said:

‘Excellent. Hilary was thoroughly informative, enthusiastic and very helpful.’

‘Professional, useful, practical. Good balance between theory and application.’